5 Must-Know Digital Marketing Services for Your Brand

 

In the digital age, marketing is simple... but it's not easy.

You can blast your brand's name to a million users through a social media or search engine campaign - but you need to follow up with a solid strategy behind that reach.

Otherwise, all those followers and likes will amount to nothing.

To help you weave together a well-rounded, effective digital marketing plan for your brand, we've gathered 5 must-know digital marketing services for your business - from SEO basics to social media campaigns and everything in between. In this post, we'll discuss: SEO Marketing, PPC Management, PR, Mobile Marketing, Conversion Optimization.

1. SEO Marketing

SEO, or search engine optimization, is the process of optimizing your website and its content so that it appears as high as possible in search engine results pages (SERPs). When someone searches for a term related to your product or service, you want your brand to be the first result they see.

SEO is still a very important part of digital marketing and often overlooked by business owners who don't understand how this method can help their bottom line. As search engines evolve and become more sophisticated, so do the techniques for maximizing SEO.

For an effective SEO strategy, marketers should seek out methods that benefit both people and search engines - such as promoting high-quality content or implementing optimization strategies that increase website speed.

2. PPC Marketing

PPC stands for Pay-Per-Click advertising - which is basically online marketing through paid ads. This tactic has been around since the early days of search engines - but it's gaining more traction now thanks to the growth of search engines..

PPC advertising allows you to place your brand's ad in front of potential customers as they're browsing the internet. You only pay when someone clicks on your ad, so it's a great way to target users who are already interested in what you have to offer.

There are a variety of different PPC platforms, but the most common is Google Ads. Marketers should be aware of all the different ways they can target ads - such as by location, demographics, interests, and more.

3. PR

Public relations (PR) is the process of developing and managing relationships between a brand and the public. This often takes the form of press releases, interviews, events, and social media campaigns.

PR is a pivotal part of any digital marketing strategy - but it hasn't always been easy for marketers to measure success. These days, marketers can use PR analytics tools to track engagement and improve future strategies.

That being said, the best PR benefits from word-of-mouth opportunities. Social media has made this form of outreach easier than ever - as long as you know where to focus your efforts (namely Facebook and Twitter accounts).

4. Mobile Marketing

With over half of the world's population using smartphones, mobile marketing is crucial for your brand's success online. Successful mobile marketing allows customers to take action right away without having to switch devices or open another app. Email and text messages are great examples of user-friendly mobile marketing tools.

Along with email and text messages, social media platforms are also becoming more mobile-friendly. An example is Facebook's location-based ad targeting tool that allows you to advertise around specific areas (most commonly businesses).

5. Conversion Optimization

Conversion optimization is the process of improving website conversion rates through A/B testing. If your site doesn't have an existing conversion rate, it's hard to determine how effective your digital marketing strategies are - so this is the best place to start. The goal of web design should be focused on user preference - which ultimately improves website traffic and increases sales or revenue .

A/B testing allows marketers to experiment with different page elements like button colors, headlines, images, calls-to-action, and more. This type of testing is essential for understanding what works best for your website's audience.

Digital marketing can be a confusing topic - especially if you're just starting out. These five services are a great place to start when building your digital marketing strategy. By understanding how each of these services work, you'll be well on your way to reaching more customers and growing your brand online.