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Distinguishing Strategies: E-commerce SEO versus Non-E-commerce SEO

Whether you have a simple business website or an online e-commerce site, SEO is the most important for traffic. If done right, it can bring consistent traffic. However, according to your website, it is essential to understand the right SEO needs for your website. It is necessary to distinguish between e-commerce and traditional SEO, which can contribute to the growth of your website and boost revenue. Due to the debate about how different strategies should be included, people always argue about the difference between e-commerce SEO and non-e-commerce SEO. In this article, we discussed the topic with the best eCommerce SEO service provider , and here’s what we found: What is an e-commerce website?  An e-commerce website acts as your virtual store, displaying products, facilitating customer shopping, and managing transactions—the equivalent of a physical store, sales staff, and online retail store. There exist 3 primary categories of eCommerce websites:  B2C  The B2C m...
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Optimizing Your Website for Search Engines: Technical SEO

 


Technical SEO is a crucial part of any website's marketing strategy. It uses the power of search engines to help you rank higher and generate more traffic to your site. This post will cover some important points that every website should take into account when optimizing their content for search engines.

1. Make Sure Your Website is Crawlable

One of the most important aspects of technical SEO is making sure your website is both crawlable and indexable. This means that search engine bots can easily access all the pages on your website, and that those pages are included in the search engine indexes. There are a number of things you can do to ensure this, including:
  • Ensuring your website is accessible from at least one URL
  • Ensuring all pages on your website are linked together
  • Providing clear and concise titles for each page
  • Creating a sitemap and submitting it to search engines
  • Optimizing your website code for search engine crawlers

Hire a Technical SEO Consultant

If you're struggling to ensure your website is crawlable and indexable, consider bringing in a technical SEO consultant. A technical SEO consultant can help optimize the code on each page of your site so it's easily accessible by search engine crawlers. They also know how to go about creating a sitemap for all the pages on your site, and can help make sure your website is included in the search engine indexes.
Consider Technical SEO Services

If you don't have the time or resources to optimize your website for search engines, consider hiring a technical SEO services provider. These providers can help ensure all aspects of your website are optimized for crawlers and that your website appears as high as possible in search engine rankings.

2. Optimize Your Titles and Meta Descriptions

Optimize your titles and meta descriptions for search engines. Some technical SEO tasks you can do on your own website are:
  • Write the titles and meta descriptions for all pages including product, category and landing page title tags.
  • Make sure you have a clear call to action in each of these elements. Make it compelling - include discount codes or special offers if this is relevant to the page.
  • Use keyword rich titles - they don't have to be stuffed with keywords, but using a couple of related terms can help your site rank for those phrases.

3. Add keywords to your images

When you upload images to your website, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the image. This will help search engines better understand what your images are about and rank them higher in results pages.

4. Use internal links to help Google understand your website's structure

  • In order to help search engines crawl and index your site, you will want to include internal links.
  • Add as many relevant keywords into the page title tag of each page on your website.
  • Include plenty of content; 1000 words is recommended for a blog post or web article (in this case) - but that doesn't mean you need to write an essay.

5. Check for broken links and fix them

One common issue that can affect your website’s search engine ranking is broken links. Broken links occur when a link on your website leads to a page that no longer exists. Not only is this visually unappealing, it can also hurt your website’s SEO rankings.

To check for and fix broken links, use a tool like Screaming Frog or Xenu’s Link Sleuth. These tools will scan your website for broken links and help you fix them.

6. Monitor your website's performance and make changes as needed

Update your site - When you make changes to your website, be sure that the content is up to date. If a page was removed from your site, then remove it from all of the external sites linking to it as well. Check and update internal links on web pages giving users access to other sections of your site.

Remove unnecessary pages - There are times when you may have included a page in your website, but later on it turned out that such content was not so useful for visitors and users of the site. If this is true about some web pages (or even complete sections) then remove them from your domain.

Change URLs to shorter, but relevant ones - You may have many internal links on your website linking to other pages. The problem is that the URL of a specific page can contain unnecessary long strings of text (for example: /index.html/page-name). Instead, you can use shorter and more meaningful names for these webpages (for example: my-business.com/products/my-new-product).

Use 301 redirects - If you decide to delete a page from your website, or if the URL of a web page has changed, use 301 redirects to ensure that users and search engine crawlers are automatically redirected to the new location. This will help keep your website's reputation and performance high.

Add internal links - You can learn a lot from other webmasters, especially if you are new to SEO . Having several backlinks coming from different websites is always good for your website's reputation and ranking on search engines. Adding relevant keywords in the anchor texts pointing at your pages will also help with gaining more traffic through these backlinks.

Conclusion: 

If you want to take your ecommerce conversion rates to the next level, it may be time for a marketing overhaul. We can help! Our team of SEO Company Experts are here to provide you with affordable digital marketing tips that will get more people through your checkout process and increase sales for your business. Which steps have you taken so far? What results have they yielded? Let us know if we can offer any advice!
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